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Wells Fargo: Waiting

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Wells Fargo has launched a new integrated marketing campaign, designed to resonate with consumers by connecting at an emotional level.

The campaign, “Working Together," is the brands first with BBDO San Francisco, and features nine TV ads, the first of which will debut this week, supported by radio, print, in-store, online and digital. It is the latest expression of the company’s long-running brand positioning “Together we’ll go far,” and features storytelling that conveys Well’s Fargo’s appreciation of the many reasons why people work. Well’s Fargo’s commitment to diversity is reflected through fully integrated cross-cultural approaches and messages. As an example, one of the ads depicts the emotional journey of a same-sex couple as they prepare to adopt a young girl.
Credits Other credits

Music Producer: Melissa Chester

Account Supervisor: William Jones

Strategy: Gordon McLean, Melissa Miller, Kelleen Peckham

Director of Photography: Lance Acord (Sign Language, Souvenir), Laust Trier Mork (Waiting, Sales Department)

Executive Producer: Carolina Kousidonis, Maryann Marino

Editorial Company: Exile Edit (Sign Language/Waiting/Sales Dept), Whitehouse Post (Souvenir)

Editor: Matt Murphy (Sign Language/Waiting/Sales Dept), Rick Lawley (Souvenir)

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