Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Direct Marketing

Durex: Easter X


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Birthday sex, Valentine's romance, New Year's Eve. Durex has them all covered. But how could Durex give couples something to really look forward to this Easter? We knew people were having sex, but for a sexually promiscuous country, New Zealanders aren't great at talking about it. So Contagion created Durex Easter X. An adult-sized chocolate egg, with very adult toys inside.
The limited edition eggs were exclusively available via engagement with the brand’s social channels, and hand-delivered to influencers to get the whole country buzzing.

Not surprisingly, an orgasm wrapped in chocolate was exceptionally appealing to lovers everywhere, making Durex the most socially engaged brand in the country. Even on the unsexiest holiday of the year.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news