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Asics: It's A Tough Game. Go Smash It.

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Yesterday saw the global unveiling of ASICS tennis campaign; 'It's a tough game. Go smash it.', starring French tennis player Gael Monfils. The ambitious, integrated campaign consists of a TV-commercial, print and digital ads, conceived by creative agency 180 Amsterdam.
Credits Other credits

Business Affairs: Akvilina Jaskunaite

Account team: Megan Wooding, Claire Birrell

Assistant Producer: Davide Janssen

Project Manager: Phil Smart

Strategy team: Ben Armistead

Editor: Fiona Fuchs

Offline Producer: Claire Ford

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