Comfyballs: Free

Being banned by the US Patent office for having an "indecent" name, ie "balls", Comfyballs set out to see whether balls were all that indecent. It turned out rather majestic we think. Comfyballs, a small Norwegian upstart and maker of male underwear of the extremely comfortable kind, has microscopic budgets, so it's all about making interesting and viral work for virtually no money! Agency: Futatsu Norway