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Top 6: May 27th 2015

FIFA 15: The Bitter-Sweet Taste Of Football

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Top 6: May 27th 2015
Lionel Messi’s tears are distilled and turned into chocolate bars of Sweet Victory and Bitter Defeat in a new film for EA SPORTS FIFA 15. For players and spectators alike, football can trigger all extremes of emotions. Especially towards the end of the season when the stakes are high and emotions drive teams forward to a victorious end or their ultimate demise. Marking the end of the season and celebrating FIFA 15, a new online film captures the emotions of football so players can not only feel the game, but also (virtually) taste it. Created by Wieden+Kennedy Amsterdam, the 90-second film sees Lionel Messi’s tears of joy and tears of despair collected and transformed into ‘The Bitter-Sweet Taste of Football’ – a dual chocolate bar with one side of Sweet Victory and one of Bitter Defeat.
Credits Other credits

Head of Broadcast Production: Joe Togneri

Broadcast Producer: Elissa Singstock

Associate Producers: Beau Brouwer, Judd Carraway

Planner: Ben Armistead

Group Account Director: Kirk Johnsen

Account Director: Nick Campion

Account Manager: Kerstin Haag

Project Manager: Janna Harrington

Business Affairs: Justine Young, Melissa Kincaid, Kacey Kelley


Editor: Russell Icke

Assistant Editor: Iain Whiteright

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