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Media Markt: The Rabbit Race
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What started with a brief for a simple 5% sales promotion for the biggest German consumer electronics retailer became one of the biggest sport events in the country. On three days before Easter 10 rabbits competed in a spectacular two minute race show. Prime time live on the 9 biggest private TV stations in Germany, on the YouTube front page and on our website. The winner of the race determined which MediaMarkt customer won 50% of his purchase back. Tons of additional content fueled a branded content campaign through various media and led to tremendous user interaction and amazing results.Agency: Ogilvy& Mather Frankfurt
Account Management: Yves Rosengart, David Wilfert, David Henkel, Marc Czymai Related
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