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ALDI Australia: Nicholas

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ALDI supermarkets has extended its successful 'Like Brands. Only Cheaper' television campaign into radio. The campaign visually compares ALDI's brands and low prices against well known grocery brands in an irreverent way. But how do you compare two similar products on radio when you can't show or name the competitive brand? Solution: You give it an alias. Agency: BMF
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Managing Director: Steve McArdle

Client Contact: Sam Viney

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