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Web Film
Cree LED Bulbs: Abby Wambach Shoots the Lights Out
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In a darkened, empty stadium, soccer star Abby Wambach points to six old, inferior and inefficient bulbs (fluorescent, metal halide, incandescent)
The video, supported by paid social advertising, is timed to coincide with the start of the FIFA Women's World Cup games. Abby Wambach is captain of the competing American team. Sports audiences have been effective for Cree. This month's World Cup is seen as an opportunity to tap into a key cultural moment in sports.
VFX Supervisor: Jesse Monsour Related
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