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Create Your Taste: Hello Harold

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Create Your Taste is a game-changer for McDonald's, offering the customer a fully customisable gourmet burger experience.But when it comes to McDonald's changing in a big and meaningful way, we knew it would take a complete step-change to convince the cynics. So this was our chance to tackle the disbelief and scepticism by acknowledging it outright.Introducing Create Your Taste. How very Un McDonald's.Agency DDB, Sydney
Credits Other credits

Design Director: Dom Bartolo

Managing Director: Nicole Taylor

Senior Business Manager: Chris Sinclair

Head of Planning: Fran Clayton

Planning Director: Anna Bollinger

Media: OMD

Activation: Fuse

Social: VML

Digital planner: Mervyn Tan

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