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Interactive
Mission: Impossible - Rogue Agent: Mission: Impossible - Rogue Nation interactive site
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Paramount Pictures has partnered with UNIT9 to promote its upcoming film Mission: Impossible - Rogue Nation by creating an interactive sweepstakes experience that offers fans the chance to win a trip to the film’s World Premiere in Vienna.
The experience offers users the opportunity to act as agents, working alongside the IMF team. Your mission, should you choose to accept it - identify a rogue agent out of ten potential suspects by completing three mini-activities and collecting clues that will lead you to the guilty party. The interactive site allows participants to complete the series of challenges with cross-media connections between their mobile devices and desktop. Once the missions have been completed, each user has to select who they believe is the rogue agent and by teaming with their friends enter for the chance to attend the World Premiere in Vienna. The Mission: Impossible – Rogue Nation official interactive site was created by UNIT9, an innovative production studio. The dynamic art direction reflects two important aspects of the movie - the spy universe, represented with dark and red tones to give a minimal and secretive feeling, and the movie’s focus on technology and espionage, depicted in the activities through visual effects, custom videos, and wireframes.
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