Itaú Bank: The Adventures of Penny

The Adventures of Penny, the first piggy bank book Itau, Latin America's largest bank’s is known for their educational and cultural projects that build a better world for its customers and for society. So, they decided to combine financial education and children's reading, reinventing the traditional piggy banks and creating the world's first piggy bank book. A book that teaches children how to deal with and save money through a surprising story that needs real coins to be completed. For that, DM9DDB Sao Paulo developed this book with magnetic slots in every page. Thus by finishing the book the child will have enough money to open their first savings account.
A more fun, attractive and educational way of saving and teaching children how to deal with money.