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Top 6: June 24th 2015

MoltyFoam: The World's First Billbed

Top 6: June 24th 2015
There are an estimated half a million homeless people in every main city in Pakistan. Most are labourers who work hard during the day and have nowhere to sleep at night. Nowhere but the pavements. With Pakistan's leading mattress brand MoltyFoam's promise of a good night's sleep, we saw an opportunity to help and provided a solution to people sleeping using outdoor. We designed the world's first BillBed. A billboard designed from the product itself. By day the BillBeds advertised the brand, and by night with a simple flick they transformed into comfortable beds. The weatherproof BillBeds were placed in over 150 locations in 9 major cities across Pakistan, at locations we knew would benefit homeless labourers the most.Agency: BBDO , Pakistan
Other credits

Muhammad Ahmed Mustafa - BBDO Pakistan - Senior Art Director / Concept

Assam Khalid - BBDO Pakistan - Strategic Planning Director

Aamir Allibhoy - BBDO Pakistan - General Manager

Sahar Mullick - BBDO Pakistan - Associate Creative Director

Imran Khan - BBDO Pakistan - Junior Art Director

Ali Rez - BBDO Pakistan - Creative Director

Atif Pasha - BBDO Pakistan - Production Manager

Faisal Durrani - BBDO Pakistan - Deputy General Manager

Idrees Hussain - BBDO Pakistan - Senior Account Manager

Madeeha Noor - BBDO Pakistan - Creative Director

Muhammad Ahsan - Video / Photography

Mujtaba Hussain Shah - Director of Photography / Cinematographer

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