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Top 6: July 22nd 2015

Water Corporation: Air Con

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Top 6: July 22nd 2015
Living under the Western Australian sun, we're pretty used to hearing water tips. So it's easy to place each new tip in the "I'll get to that later" pile. But what if we could turn a water leak, for example, into a tangible beast? This radio campaign was designed to get the sweltering hot and remote town of Kalgoorlie to feel a sense of urgency towards taking control of their own water use, and water bill.Radio spots from The Brand Agency, Perth

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