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Mt Hotham Ski Resort: Reach Your Peak

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Hotham is Victoria's highest Ski Resort with a reputation for having the best and most challenging terrain in Australia. This campaign taps into the need of every aspiring skier and snowboarder to push themselves harder and test their limits with the hi-tech graphic technique displayed through the goggles giving it an edgy, contemporary feel. The reality is, most skiers these days have some sort of wearable device tracking their performance on the mountain. Agency: Bloke Australia
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