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Web Film
Tooheys: The Tale of Two Brothers
To celebrate the refresh of the Tooheys identity, Infinity Squared was asked to tell the story of the brands founding forefathers, James and John Toohey... the Toohey's Brothers. Director Melvin J. Montalban, took a live-action typography approach to bring this to life.
This involved the crafting of specific words from the narration into standalone pieces to feature throughout the film - which was done in collaboration with a variety of artists and craftsmen from around the country.
Managing Partner: Tom Phillips Related
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