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Camelot: Please Not Them

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Top 6 this week
Camelot has revealed details of the third celeb to feature in its new Lotto campaign, which features a number of high-profile celebrities in a series of tongue-in-cheek mini-films, presenting outlandish dream projects they are hoping to finance with a big Lotto win. The AMV BBDO, London campaign initially launched with Piers Morgan in early July, followed by an ad starring Katie Price, which hit TV screens last Sunday. And today, Laurence Llewelyn Bowen is revealed to be the third mystery celebrity that Lotto is asking the nation to help ensure DOESN'T win big
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Agency Planner: Craig Mawdsley, Emily Harlock, Matt Jones

Agency Account Man: Sarah Douglas, Rebecca Tickle, Bobbie Gannon

Media Agency: Vizeum

Media Planner: James Cross

Production Co. Producer: Kwok Yau

Post-production Company: The Mill

Audio Post-production: 750 MPH

Editors: Work (Saam Hodivala)

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