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Web Film
Income OrangeAid: Last Day Of School
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BBH Asia Pacific has created a short film based on a true story of a destitute student to highlight the cause of NTUC Income's CSR arm Orange Aid that supports underprivileged children and youth in Singapore. The film, 'Last Day of School' specifically targets the OrangeAid Future Development Programme that supports students from low-income families who are likely to forego tertiary education in favour of entering the workforce to support their families. The film is based on a true story of a bright young student who nearly forgoes her tertiary education - and with it the hope for a secure future to become caretaker to her disabled father and two younger siblings. Her story was one of many similar stories that are brought to light by the OrangeAid programmes, targeting both NTUC Income's policy and non- policyholders.
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