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Web Film

Alfa Romeo: The Performance Piece

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For the first time ever, the performance of a car is translated through the power of operatic voice, live. In celebration of 105 years, Alfa Romeo presents: The Performance Piece. Watch as an opera singer performs a lap of a racetrack, perfectly replicating the exhaust note of the Alfa, her sheet music the tachometer of the Giulietta.Agency: cummins, Melbourne
Credits Other credits

Client: Fiat Chrysler Australia

CEO: Pat Dougherty

Director of Marketing and Product Strategy: Zac Loo

Senior Advertising Manager: Ashlin Moore

Senior Marketing Manager Digital and CRM: Stephanie Hegerty

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