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Web Film

Alfa Romeo: The Performance Piece


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For the first time ever, the performance of a car is translated through the power of operatic voice, live. In celebration of 105 years, Alfa Romeo presents: The Performance Piece. Watch as an opera singer performs a lap of a racetrack, perfectly replicating the exhaust note of the Alfa, her sheet music the tachometer of the Giulietta.Agency: cummins, Melbourne
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Client: Fiat Chrysler Australia



CEO: Pat Dougherty

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