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Top 6: July 22nd 2015
Interactive

Volkswagen: Unleash Your Rrrr

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Top 6: July 22nd 2015
Deep learning, an artificial intelligence subset of machine learning, analyzes each unique vocal pitch to create customized film of Golf R driving in sync with the sound of the user's voice Using the breakthrough artificial intelligence technology, Volkswagen via Deutsch LA has invited users to Unleash Your Rrrr, satisfying the desire that everyone has for high performance driving. To make this project even more shareable, there is a picture-in-picture feature allows fans to see their friends in high performance mode.

The deep learning technology classifies each user’s vocal pitch and chooses a matching clip from a pool of hundreds of Volkswagen car videos. For example, if a user makes an acceleration sound, you might see the Golf R storming down a straightaway, or if a user made a screeching sound, the Golf R might be drifting through a tight turn.
Credits Other credits

• Chief Digital Officer, North America: Winston Binch

• Executive Creative Director: Todd Riddle

• Executive Creative Director, Platforms: Tara Greer

• Group Creative Director: Heath Pochucha

• Creative Director: Andrew Hsu

• Senior Art Director, Social: Rocio Alvarado

• Senior Copywriter, Social: Marijke van Niekerk

• Designer: Erica Park

• Experience Design Lead: Paolo Benvenuto

• Executive Director, Digital Pam Scheideler

• Executive Integrated Producer, Digital: Nick Ngai

• Digital Producer: Jenny Court

• Executive Creative Technology Director: Marc Gowland

• Executive Creative Technology Director: Josh Hirsch

• Creative Technology Director: Martin Legowiecki

• Associate Technology Director: Jeremy Bunting

• Associate Technology Director: Mike Dyer

• AI Engineer: Sabri Sansoy

• Senior Creative Developer: Hassan Elzein

• Senior Creative Developer: Jesse Pinuelas

• Quality Assurance Manager: Chris Suchy

• Quality Assurance Tester: Tito Goldstein

• SVP, Director of Digital Analytics: Sailesh Patel

• Data Strategy Analyst Brad Nogle

• Director of Integrated Production: Vic Palumbo

• Executive Integrated Producer: Erik Press

• Executive Producer, Video and Motion Design: Ted Markovic

• Senior Integrated Producer: Eric Kaufman

• Integrated Producer: Win Bates

• Associate Integrated Producer: Eric Kunau

• Music Director: Dave Rocco



Account Management Credits:

• Group Account Director: Tom Else

• Group Account Director: Monica Jungbeck

• Account Director: Alex Gross

• Account Supervisor: Erin Shanahan

• Account Executive: Ashley Su

• Assistant Account Executive: Sheila Ashouripour



Account Planning:

• Chief Strategic Officer: Colin Drummond

• Director of Digital Strategy: Zach Gallagher

• Group Planning Director: Susie Lyons

• Senior Digital Strategist: Brendon Volpe

• Senior Account Planner: Armando Potter



Product:

• Director of Product Information Jason Clark

• Product Information Supervisor Eddie Chae



Business Affairs/Traffic:

• Director of Integrated Business Affairs: Abilino Guillermo

• Group Director, Integrated Business Affairs: Gabriela Farias

• Associate Business Affairs Manager: Jade McAdams



Live Action Production Company: Steelhead

• Director: Eric Kaufmann

• Executive Producer: Ted Markovic

• Line Producer: Eric Kunau



Editorial Company: Steelhead

• Editor: Ian Paxton

• Assistant: Tony Bernard

• Executive Producer: Ted Markovic



Post Facility: Big Block Entertainment Group

• President: Scott Benson

• Producer: Pete King

• Senior Colorist: Brandon Chavez



Licensed/Composed Music, Credits and Track Info:

Track: "Snake Juice”

Composer: Sanford Livingston



Track: "Contact”

Composer: Nico Mansy



Mophonics

• Executive Producer, Partner: Shelley Altman

• ECD, Partner: Stephan Altman

• Managing Partner: Adam Harriman



Audio Post Company: Steelhead

• Executive Producer: Ted Markovic

• Mixer: Chase Butters

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