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Scoot: Inspiring Spirit
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Low cost airline, Scoot discovered that their brand had been seemingly copied by Spirit Airlines a North American airline. As Scoot is known for its fun personality, instead of wasting money on lawyers, we decided to have some fun with Scoot's doppelgänger, while generating awareness for the brand at the same time. We informed Spirit that if they want to copy the brand, they should at least do it well.Agency: Saatchi & Saatchi Singaore
PR Agency: Sweeney Vesty |
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