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Victoria Racing Club: Sofitel Girl's Day Out
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These portraits of Flemington's greatest assets--human, equine and physical--forms the campaign's hero images, supported by digital activations, experiential, an emotive television campaign and broadcast sponsorships showcasing the beauty and exhilaration of thoroughbred racing. This is the journey towards the Melbourne Cup Carnival, the joy of being a racegoer, VRC member, horse owner or Fashions on the Field contestant alike. Agency: Grey Melbourne
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