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Guinness Rugby: The Right Path

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ith the eyes of the world turning to England for seven weeks of sporting history, GUINNESS today launches a brand new campaign, celebrating stories of strength of character and integrity from the world of rugby. Rather than focus on physical attributes of what makes a rugby player, this campaign looks to inner qualities like courage, empathy and resilience. The 2 spots feature Gareth Thomas and Ashwin Willemse.

The Right Path tells the story of Ashwin Willemse who had a choice of two paths when growing up. One dictated to him by a notorious Cape Town gang, and one he would need to make for himself, to follow a path to the pinnacle of rugby. The film celebrates the choice that he made to defy his circumstances, and with the encouragement of those around him, he became who he really wanted to be, eventually winning 19 caps for his country and becoming a World Champion in 2007.
Credits Other credits

Agency Producer: Nick Godden / Jess Tranfield

Sound design: Sam Ashwell @ 750mph

Offline Edit: Trim Editing

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