Interactive ad: Woodstock Bourbon and Cola: Roll to Kentucky

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Top 6: September 23rd 2015

Aligned with the "How We Roll" TV campaign, and in order to drive users to enter the 'Roll to Kentucky' competition we created a high-impact game experience. With the city of Woodstock Kentucky as backdrop, users had to stay rolling on a barrel and 'duck' or 'jump' over obstacles. This highly engaging game reinforced the brand messaging about the unique way in which the bourbon is produced. At any time through the experience, user's could enter the competition and share the game experience with their friends. Agency: Barnes Catmur & Friends, Auckland.

Category Drinks, alcoholic
URL http://touchcreate.com.au/case_woodstock.php
Client Woodstock
Agency BC&F Dentsu
Production Touch Create
Country New Zealand
Campaign file Download campaign file
Uploaded 14 September, 2015

Credits

Executive Creative Director
Paul Catmur

Other credits

Head of Media: Monica Wales

Senior Account Manager: Nicholas Gallagher

Creative How we roll- Cummins and Partners

Creative – Brand Game: Brad Stratton

Client:

Marketing Manager: Giselle Bleakley – Independent Liquor

Senior Brand Manager: Laura Youngman – Independent Liquor

Woodstock Bourbon and Cola: Roll to Kentucky

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Woodstock Bourbon and Cola: Roll to Kentucky

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