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Web Film
NSPCC ChildLine: Alfie The Astronaut
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The NSPCC is launching a brand campaign, the first within their rebrand with the strapline, Every Childhood is Worth Fighting For. The campaign is inspired by childhood dreams and imagination and shows how the work the NSPCC do helps children rebuild their lives, giving them back a childhood full of hope and endless possibility. A film, created by Leo Burnett London, follows the story of a boy called Alfie who dreams of being an astronaut.
Agency Planner: Kit Altin, Frances Gibbs Related
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