Taubmans: Endure

Driven by the insight that consumers feel daunted by the task of painting their homes, Taubmans launched its 'Let's Go Paint' brand positioning in 2015, which seeks to inspire people to 'get started' by making painting light-hearted and joyful. The brand's newest colourful TVC, produced by its strategic above-the-line partners, Naked Communications, captures the energetic 'Let's Go Paint' brand essence with a playful take on the traditional stain resistant paint adverts.