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Black Swan: Supermarket

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The actions of a mysterious black swan are central to a national television advertising campaign starting this week for the Black Swan range of savoury dips from Publicis Mojo Melbourne.

The new campaign is the first concerted advertising investment in Black Swan for at least a decade. The brand originated in South Melbourne and has grown to be the market leader in the category.
Credits Other credits

Digital lead - Mike Crebar

General Manager - Georgie Pownall

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