Pepsi Max: The Oomph!-O-Meter at NFL Wembley

Pepsi Max, an Official Sponsor of the NFL, put a genius twist on the traditional vending machine and created the oomph!-o-meter, a genius way to make us Brits let loose and embrace the American enthusiasm for the game. From high fives to chest bumps, watch how the oomph!-o-meter challenged even the most fanatical Brits to give it some oomph and vend prizes. The U.S. passion for NFL was brought alive at the International Series game between the Jacksonville Jaguars and Buffalo Bills at Wembley Stadium on the 25th October 2015. Agency: AMV BBDO, London.