Outdoor ad: Canon: The Lab

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Canon Australia is unleashing 'Evolution', the second video from The Lab Canon's new marketing campaign and content series designed to help photographers shift their creative thinking behind the lens. In this video, Canon challenges photographers to think outside the box when approaching a subject, no matter how exciting or mundane it is. To prove that inspiration can be found everywhere, Canon gave six photographers everyday objects and one simple rule: Nobody shoots the same photo twice. The director, Chris Ireland, pushed the photographers to their limits, not allowing them to step down until they had completely reimaged the object.