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Top 6: December 16th 2015

DEPAUL: Just One Look

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Top 6: December 16th 2015
Depaul France and Publicis Conseil both wanted to test out for real their feeling that, when out on the street, we tend to pay more attention to abandoned animals than we do to homeless people. For a whole day, a homeless person and a dog stayed seated in the same street, a few meters apart from each other. A hidden camera counted the number of times passers-by looked at one or the other. At the end of the day, the dog had been looked at 15 times more than the homeless man. Concrete proof which confirms the starting assumption and which underlines the need to change the way we see homeless people. The digital version will be on air from December 2th on the websites of La Croix and Notre Temps, thanks to the generosity of Bayard who support this campaign; and also on Depaul France’s own social networks and website.
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AD assistant: Sacha Martiretti

Account managers : Caroline Darmon, Lou Leproux

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