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Interactive
Vicinity Centres: GiftR - Swipe for the perfect Gift
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Launched this week, the campaign titled 'GiftR swipe for the perfect gift' is designed as a tool for those who enjoy scouting online for the latest and greatest products available. Located on shopping centres' homepages, 'GiftR' asks a series of interest based questions and users can swipe right or left to answer. The final result is a selection of gift options available at the specific shopping centre, that are based on personality, rather than age or price. Agency: SapientNitro, Melbourne
Stefan Schroeder – Senior Experience Designer Related |
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