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First Choice: First Choice


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RKCR/Y&R has launched a landmark new campaign and brand identity for First Choice that encourages consumers to liberate the care-free side of themselves. The agency has also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand.
Credits Other credits

Business Director: Ben Caulfield

Photographer: Heather Favell

Editor: Joe Guest, Final Cut

Post Production: MPC

Sound Design: Tom @ Factory

Music Supervision: Native

Media agency: Mediacom

Social: 360i

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