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McDonald's's: Loaded

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Where has local fry Howard Spudly disappeared to? That's the question that over 3 million fans helped us answer in Loaded, a 5-part detective series, where creative decisions were made with the help of our Facebook community and shot in real-time to launch McDonald’s brand new product, Loaded Fries.
Credits Other credits

Social Media Manager: Christian Love

Social Media Manager: Berlian Ayudya

Post-production: Heckler

Model Maker: Autonomy

Strategy Director: David Di Veroli

Planner: Matt Brown

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