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Top 6: January 20th 2016

Axe: Find Your Magic

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Top 6: January 20th 2016
Created by 72andSunny Amsterdam, 'Find Your Magic' is a radical departure for the brand, which sees them celebrating individuality, to liberate guys from masculine stereotypes and empower them to be the most attractive men they can be themselves. Research carried out by AXE last year showed that that despite social progress, men still feel overwhelming pressure to conform to masculine ideals and that male confidence is shockingly low. Find Your Magic is AXE's response a celebration of individuality, to give men the tools and inspiration they need to work on their original style.
Credits Other credits

Managing Director: Nic Owen

Director of Strategy: Stephanie Feeney

Head of Design: Richard Harrington

Senior Designer: Mario Guay

Group Brand Director: Rob Conibear

Brand Director: Justin Martin

Senior Business Affairs Manager: Madelon Pol

Business Affairs Manager: Nickie Stevens

Strategy Director: Danny Feeney

Strategist: Paul Chauvin

Director of Film Production: Stephanie Oakley

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