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Outdoor
Good Thnx: Good Thnx
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Good Thnx is the world's first peer-to-peer online thanking platform aimed at spreading goodwill by enabling people to reward a good deed with a thank you donation that can be immediately passed on to a charity of choice by the person who has done the good deed. Rather than use medium to talk about Good Thnx, the national outdoor campaign from Cummins South Australia was used to show people how it works by thanking the people involved, starting with two Good Thnx interns, Brian and Younis. From there the campaign has grown to create bigger and bolder thank you moments as more and more people and organisations have jumped on board. Good Thnx is a simple-to-use smartphone app that embraces the power of gratitude and appreciation to create a behavioural loop that can be passed on and encourage more acts of kindness and more rewards for good behaviours. Users can send a donation immediately to someone they want to thank, which on receiving it can be passed on to a charity of their choosing at the press of a button. Charities who benefit from Good Thnx include Beyond Blue, RSPCA, St Vincent De Paul, World Vision Australia, WWF Australia and many other registered charities.
Media Planner: Jo van de Velde |
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