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KFC: Life should always be finger lickin' good
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In a break from product-based advertising, this weekend KFC is set to launch its first-ever major brand campaign in Australia, developed by Ogilvy Sydney, aimed at bringing its values to life and connecting customers to the ethos of its founder, Colonel Sanders.To help celebrate the concept, Australian television personality Plucka Duck returns to the small screen starring in the campaign's launch TVC; a character that exemplifies the brand's confident, and completely original characteristics. Plucka has not been seen on Australian television since Hey Hey It's Saturday ceased broadcasting .
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