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Top 6: January 27th 2016
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MS Society Australia: This Bike has MSTop 6: January 27th 2016
Last month, Carol Cooke AM led a team of medical professionals, bike mechanics and people living with multiple sclerosis (MS) to find ways to hide various symptoms of multiple sclerosis inside a bicycle. The result is a bike you'll need to fight against just to keep straight. Amongst other design modifications is a fatiguingly heavy frame, inconsistently tightened spokes that produce a wobbly sensation, painful handlebars, and a constant whirring sound from the gear cassette, mimicking tinnitus a common complaint of people living with MS. This bike is no easy ride. Nor is multiple sclerosis. Ask any of the four people diagnosed with this debilitating disease every day in Australia.Agency Grey, Melbourne
MS Group Manager Marketing/Communications: Jan Staunton Also best this week |
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