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Tourism Australia: There's Nothing like Australia - 180#

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Tourism Australia has embraced the latest in virtual reality (VR) and 360 mobile technology as part of its latest marketing push, focusing on Australia's aquatic and coastal experiences, in a bid to lure more international visitors to Australia.

The new creative, the latest instalment in Tourism Australia's global There's Nothing like Australia campaign via Clemenger BBDO Sydney, was officially unveiled at an event in New York on Australia Day eve attended by Australia's Minister for Foreign Affairs the Hon. Julie Bishop. Guests at the event were treated to immersive 'virtual reality' displays and aquatic-themed images being projected onto the ice rink at the iconic Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth.

The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.
Credits Other credits

Senior Designer: Daniel Mortensen

Senior Print Producer: Steve Tindall

Agency Digital Producer: Sultan Aytacli

Technical Director: Diego Trigo

Senior Digital Designer: Jay Young

Digital Design Lead: Ivan So

Digital Designer: Sebastian Perez de Arce

Head of Account Management: Emily Perrett

Senior Account Director: Aleks Allen

Account Director: Melanie Spence

Account Manager: Odile Nyssen

Panning Director: Rob Dougan

Head of Creative Technology: Brendan Forster

Post Producer/Department Supervisor: Kirstin Lees

Senior Sound Engineer: Anthony Tiernan

Senior Editor: Toby Royce

Editor: Alex Guterres

Photographer: Fraser Clements

Line Producer/Location Manager: Warren Keuning

FINCH, Director, Applied Technology: Emad Tahtouh

FINCH, 360 Technologists: James Carthew, Albert Woffenden, Rob Magee

Vrse.works EP's: Patrick Milling Smith, Samantha Storr, Joe Chen,

Vrse.works Head Of Post: Armando Kirwin

Vrse.works VR Camera Tech: Kate Wurzbacher

BERYL (360 Post Production House)

360 Flame Artist: Andy Timms, Quade Biddle, Stuart Bedford, Puck Murphy, Leon Woods

360 Post Producer: Hannah Walker

360 offline editor: Levi Beamish

The Editors (2D Edit House)

2D editor: Dave Whitaker

Additional 2D editor: Laurence Van Camp

Online Editor: Viv Baker

2D Producer: Nicoletta Rousianos

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