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Ultra Mel: The Magic of Mini


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Ultra Mel had an exciting new product to launch, specifically aimed at the 2016 back to school audience. New Ultra Mel Mini is a sweet, small treat that contains 80% milk and 20% magic and is perfect for kids. All you need is one R5 coin and it’s all yours! It’s so small, it can fit into your lunchbox, your pocket, your moonbag and your handbag… And as if the product itself isn’t cute enough, its ambassador is a teeny tiny cow.Agency: Base2 & Y&R Johannesburg
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Animators: Chris Lockhart, Sean Frawley, Heni Kok, Charl Smit, Matthew Lowry, Steven Cloete, Ryan Van Ek, Rudolph Boonzaaier

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