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Top 6: February 24th 2016
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smart: For F*ck's Sake
Top 6: February 24th 2016
Anyone who had been surprised by its presence in a supposed free parking space behind a SUV or limousine, knows: The smart fortwo is the world's most hated car. We created a humorous print campaign showing the perspective of desperate car drivers, seconds before the smart fortwo spoils their parking opportunity. And we advice them to rather drive it than curse it.Agency: BBDO Dusseldorf
Photographer: Christian Rolfes |
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