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Domino's: Domino's - Rear View Cam

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We wanted to show that there's always a Domino's nearby. A Domino's delivery motorcycle shaped coupon was attached close to the rear-view cameras of parked cars. When the driver puts the gear in reverse, the proximity sensor and the camera showed that he was close to our motorcycle. When getting out of the car to check it, he could both see our message and take the discount coupon.Agency: Artplan, Rio de Janeiro

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