TV ad: Old Spice: Experienced Man Challenge ‘Engine’

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Description
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Old Spice is the name sponsor of a unique endurance event in Africa, an expedition from Cape Town to Alexandria by various athletic activities such as hiking, running, trekking, mountain biking and canoeing. The event takes place from March to August 2007 over 150 days and stretching 11.340 km. The aim of this sponsorship is to replace the ‘Fresh’ product series with the launch of a new series of Old Spice products under the name ‘Kilimanjaro’.

Category Cosmetics & toiletries
URL Unknown
Client Procter & Gamble
Agency Wieden + Kennedy, Amsterdam
Production Rokkit
Country Netherlands
Uploaded 18 July, 2007

Credits

Director
Brian Lee Hughes
Executive Creative Director
Al Moseley
Executive Creative Director
John Norman
Creative Director
Sue Anderson
Creative Director
Richard Walker
Art Director
Michael Barker
Copywriter
Gregg Clampffer
Agency Producer
Cimen Ekici
Agency Executive Producer
Tom Dunlap

Other credits

Executive Producer Dan Dickenson

Producer Julia Fetterman

Editor Ken Rosenburg (Joint Amsterdam), Julian Tranquille (Cut & Run)

Post-Production company Rushes London

Audio Post-Prod. company FC Walvisch

Old Spice: Experienced Man Challenge ‘Engine’

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Old Spice: Experienced Man Challenge ‘Engine’

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