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HSBC Premier: Life Writes The Best Stories

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HSBC Premier, and Saatchi & Saatchi London today launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of 'Audrey' and 'Chung' As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young children.
Credits Other credits

Richard Huntington – Chief Strategy Officer

Charles Pym – Managing Partner

Dan Cunningham – Account Director

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