 |
Tv
Money Multiplier Scratch Card: Money Multiplier "Legend" 30
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
To launch the new Money Multiplier scratchcard from the National Lottery Ireland, creative agency DDFH&B turned to the one animal that’s known for multiplying more than any other. The resulting rabbit-themed, through-the-line campaign includes 30, 20 and 10 second TV and VOD spots, outdoor, press, social and some hilarious behind the scenes videos. The TV spots, featuring many real live bunnies, were directed by Lorcan Finnegan of Butter, with character animation by Graham Gallagher of Windmill Lane and multiple voices by The Wind That Shakes the Barley actor, Aidan O’Hare (no, really). The campaign launched in an unexpected way with intriguing five second TV teasers during the Irish Nine O’Clock News that showed some extreme close-ups of rabbits but no branding other than #LegendBoy. After becoming a talking point across social media, the rest of the campaign then launched three days later.
Digital Account Director – Michael Craig Related
Money Multiplier Scratch Card: Money Multiplier "Legend" 10
DDFH&B / JWT Dublin 
Money Multiplier Scratch Card: Money Multiplier "Teasers"
DDFH&B / JWT Dublin 
EuroMillions: Little Old Lady
DDFH+B / JWT Dublin 
The National Lottery: Rolls
DDFH&B, Dublin 
The National Lottery: Yacht
DDFH&B, Dublin |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
