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Top 6: April 20th 2016
Direct Marketing

Snickers: Don't App When You're Hungry

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Top 6: April 20th 2016
To prove you'll download anything when you're hungry Colenso BBDO, Auckland built three of the dumbest apps could think of. Apps that were actually Snickers vouchers in disguise. Liquishield.the app that waterproofs your phone. Is My Phone On? Just open your phone, open the app and you’ll know within seconds if your phone is on.
1000 Silent Ringtones. Turn your ringtone into the silent version of your favourite song!All completely, hopelessly, useless, and all designed to fool the hungry. Three apps that re-invented the way we sample chocolate, and delivered Snickers right into the hands of the hungry.
Credits Other credits

Colenso BBDO

Head of PR & Activation - Paul Gunn

Planning Director - Neville Doyle

Digital Designer - Tom Addision

Digital Developer - Robbie Boyd

Starcom - Media Agency

Business Manager - Kim Gribble

FINCH - Production Company

Producer - Amy Dymond

Director - Luke Bouchier


Marketing Director - Oliver Downs

Marketing Manager - Chocolate -Cormac van den Hoofdakker

Assistant Brand Manager - Tatyana Soares

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