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ALDI Australia: Mammoth

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Using nothing but grunts, a Neanderthal shows us that two different types of tin foil are the same in terms of quality, but very different in price. And he knows his foil; because he's wrapped up an entire mammoth like a baked potato. It shows us ALDI's value across the shop in true challenger style.Agency: BMF, Sydney
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ALDI Marketing Director: Sam Viney

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