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Web Film

Ford Kuga: The Taste Drive


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The Ford Kuga is a great car. An incredible crossover. In fact it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't even take it into account when they went car shopping. BBR Saatchi & Saatchi Tel Aviv decided to change that perception. Radically.

That's why, to effectively convey the message the gloves would have to come off, and the agency needed to take things to the extreme. How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on our car and tell our audience exactly how well made (and how absolutely scrumptious) he thinks the car is.
Credits Other credits

VP-Group Account Head: Ben Muskal

Account Supervisor: Alon Goldman

Account Executive: Ori Ben-Dror, Chen Halpern, Gil Gershon

Chief Strategy Officer: Shai Nissenboim

Strategic Planning: Lora Goichman

Head Of Production & Content: Dorit Gvili

Producer: Alon Shmoelof

Creative Coordinator: Eva Hasson

Digital Creative Director: Maayan Dar

Social & Digital Director: Idan Kligerman

Social Media Editor: Aviv Melamed

Studio Digital: Tomer Gilat, Yaron Keinan, Michael Shely

ZenithOptimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Saar Simis

Director: Yoram Ever-Hadani

Production: Mialma

Client: Delek-Motors LTD

Marketing Communications Manager: Yogev Weiss

Head Of Digital Marketing: Matan Arad

Training Manager: Gal arbel

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