 |
Tv
French Road Safety: Loss of Control
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
While motorcyclists account for 2% of the global road traffic but for 43% of serious injuries, this second film, created by la chose and directed by Bruno Aveillan (Quad) for the French Road Safety Board, illustrates our message once more: "behind each victim of a road crash, there are victims of life". ‘Loss of control’ shows a motorcycle accident where the driver takes his family and friends down with him. The goal is to make the public aware that, on a motorcycle, the greatest danger, for ourselves and the people close to us, is to think there is none. Agency: La Chose, Paris
Head of Production : Nicolas Buisset Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
