Axe: Find Your Magic at Brussels

To promote its three new product lines, AXE will today also be opening the AXE pop-up store on Gulden Vlieslaan in Brussels for a period of one month. In the store, AXE will continue to literally put visitors in the spotlight by helping them to look for their ‘magic’ and then capturing it in a photograph. These 'guys next door' will then become the stars of AXE's new national media campaign, which will hit Belgian streets from the middle of May.