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Top 6: May 4th 2016
Web Film

Knorr: Love At First Taste

Love At First Taste
Top 6: May 4th 2016
Flavour is at the heart of everything Knorr does, and the brand is passionate about inspiring a new generation of millennial foodies, weaned on pop ups, supper clubs, super star chefs and bloggers-turned-cookery-writers. How? By creating new compelling, sharable content that is rooted in people’s personal experiences of flavour and food. The 'Love at First Taste' campaign combines a thought provoking film with an interactive tool that provides an innovative platform to celebrate our shared pleasure of food and encourage discovery around flavour preferences, all backed by an online global research project.
One of the key findings of Knorr's research was that we are more likely to be attracted to someone who shares our flavour profile. To test this theory Knorr conducted a social experiment with a twist pairing complete strangers, based on their love of the same flavours, which was discovered using the Knorr Flavour Profiler. Created by Creative Integrated Marketing Agency, MullenLowe
Credits Other credits

Chief Creative Officer: Mark Wenneker, MullenLowe US

Managing Partner, Strategy: Rebecca Morgan, MullenLowe London

Global Business Director: Richard Ellis, MullenLowe London

Global Account Manager: Izzy Falcon, MullenLowe London

Production Assistant: Camille Hanish-Oakes, MullenLowe London

Jenny Barthe: Strategist, MullenLowe London

Media Agency: PHD and Mindshare

PR Agency: Edelman

TVC “Love At First Taste”

Director: Tatia Pilieva

Production Company: Pulse Films

Production Co. Exec Producer: Casey Engelhardt

Production Company Producer: Neil Andrews

Director of Photography: Andre Lascaris

Production Design: Mark Connell

Casting Director: Kharmel Cochrane

Editor: Garret Price

Music: Joel P. West

Coulourist: Beau Leon

Post Production: Framestore LA & London

Audio Post Production : Nathan Dubin at Margarita Mix

Music Supervisor: Big Sync Music

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