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Web Film
Magic Straw: "Magic Straw"
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mcgarrybowen launches #SaudeSemTruques to give an alert on children's feeding The campaign on social media "Magic Straw" indicates the hidden sugar in drinksmcgarrybowen Sao Paulo in partnership with Children's Hospital Sabara launched a digital campaign in order to warn of excessive consumption of sugar on children's diet.The video shows a trick, a "magic straw" indicating the sugar "hidden" in drinks like soda, juices and coconut water. To support the campaign a hotsite canudinhomagico.com.br was created where consumers can get tips about healthy diet habits, as well as alarming data on childhood obesity and watch the video.
Healthy children, Healthy adults
Broadcast Production: Juliana Arantes, Lívia Canto |
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